target: home photo & motion art direction
As a part of Target's Promotions Marketing team, I was able to design and photo art direct a variety of promotions for the Home category.I am able to collaborate with photographers, stylists, food stylists, set designers and more to execute creative that is reflective of the Target brand and amplifies inspiration and value.
concepting & inspiration
in the beginning stages, I meet and brainstorm with strategists, copywriters, managers and buyers to craft stories that amplify business objectives and promotional value. this requires keeping an eye on current trends, collecting inspirational images to create moodboards and even hand sketching concepts to stretch the imagination past what we have seen other creatives do for other brands.
Target Deals Circular - print amplification:
The Target Deals Circular continues to be an important vessel of communication to the DealFinder guest - whether they see it in store, on the Target App or online. Collaborating with Minneapolis talent at Target Royalston Studio, I've been able to deliver on business objectives and bring big ideas to life.
behind the scenes: