In 2021, Target launched their first ever assortment for Latino Heritage Month. I acted as Lead Art Director on the omnichannel campaign to highlight assortment and Target's commitment to the community. The campaign leans on Latino artists, content creators and Target team members from around the country to create a campaign that reflects Latinos as they are without leaning into stereotypes. Using careful casting and beautiful, purposeful elements created by Reina Castellanos, this campaign succeeds in uplifting all levels of success and heart in the community.
Digital Video
Final Photography
Social Media Units
Artist Partner Interview for Social & Digital Channels
Julissa of Rizos Curls Interview for Social & Digital Channels
Digital Banners
In Store Signage
In Store Signage Rendering