Target: Latino Heritage Month 2021
In 2021, Target launched their first ever assortment for Latino Heritage Month. I lead the creative execution process as Lead Art Director on the omnichannel campaign to highlight assortment and Target's commitment to the community. The campaign leans on Latinx artists, content creators and Target team members from around the country to create a campaign that reflects Latinos as they are without leaning into stereotypes. Using careful casting and beautiful, purposeful elements created by Reina Castellanos, this campaign succeeds in uplifting all levels of success and heart in the community.
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