One of the premiere and sales driven times of the year at Target is Back to School. I was tasked with art directing with the directive of affordability that doesn't compromise inspirational value.I was able to lean into this challenge by creating multichannel work that was inspirational, focused on value and leaned into the brand equity of Target.
Mood & Color:
Print execution:
The team aimed to maintain consistent DealFinder (promotions social body of work) look and feel while including winks and nods to the Back to School campaign. We solved with strong value messaging and tons of personality to deliver on our brief. This creative was promoted on Facebook, Instagram and Twitter.
Using avenues like web banners and RetailMeNot, the team utilized digital channels that aligned with our target
audiences and creatively leaned into the look & feel of the campaign.
Back to Top