asm student bus pass 17 - 18:
print design, animation, social media content
this past year, I was lucky enough to design the bus pass for the University of Wisconsin student body. this pass is distributed to over 40,000+ students each year.
working with the Associated Students of Madison and Madison Metro, we came to a solution that abstracted the idea of bus travel in Madison. using color samples from the different bus routes that students most commonly took, a pass was designed based on downtown routes. these routes were then used to create a cohesive pattern that would serve as the cornerstone of the rest of the campaign.
a majority of the campaign manifested itself in digital media such as displays in the dorms and dining halls and a social media campaign.
the following shows samples of the social media campaign for the fall semester.
lastly, the following shows samples of the social media campaign for the spring semester.