Target collaborates with artists, brands and designers every year to celebrate Black History Month via it's platform Black Beyond Measure. I had the privilege of being Lead Art Director on the in-store signage leg of this effort. Outside of myself and two others, our crew was entirely apart of the black community. The cast exceeded expectations as far as intersection of black identity, including folks of different body types, hair types, skin tones, gender expressions and ability. Working on this campaign has been one of the highlights of my career, not only because of it's warm Target guest reception, but because of the ways the crew and I were able to honor black identity.
Final Photography:
Final Signage:
3D Render of Floor pad:
Signage IRL:
